Far from flashy, flamboyant or ostentatious, Red Bull 64 Bars is bars for bar's sake. Stripping away everything extracurricular, it’s about rappers and their rhymes, and nothing else.

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Eight seasons in and twenty-five artists later, the format remained the same and true to the underground. An MC, a microphone, a studio. Handpicked by New Zealand hip-hop lynchpin David Dallas, three local MCs enter Red Bull Music Studios Auckland to record 64 barebones bars to a beat selected for them by David. Free from song structure, hooks, and bridges, this is carpark cypher rhyming at its finest, and the punchlines are uppercuts.

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We created and executed a social media strategy rollout for each season and artist episode release - which included music video production, BTS and social snippets and interviews.

Highlights:

• 3m+ total video views across all eight seasons

• 64 Bars concept (ideated in NZ) has been adopted in over ten overseas Red Bull markets